Dentsu – SEO Tools

Google’s Algorithm Update Tracker

Track the latest Google search algorithm updates and their impact

Date
Completed
Category
Update

Summary

The third-party tracking tools are showing a large spike in volatility starting around June 18th, at least most of them. And while the SEO community is dead tired of talking about volatility, especially without seeing clicks from Google search, there is some chatter throughout the industry about movement.

Normally when there is a lot of chatter within the SEO community, the third-party Google search ranking volatility tools heat up. Now I am seeing the tools heat up in a very big way over the weekend but the SEO chatter within the SEO community being super calm – which is super unusual.

Google Search ranking volatility is heating up on Wednesday, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update. Google has not confirmed an update since the March 2025 core update but we’ve seen volatility since then almost every week. This one is a bit unusual in that it happened a bit earlier on within the week, on a Wednesday. Whereas most of the Google search ranking update stories we’ve covered recently were more on Fridays.

References